Email validation is the process of identifying invalid email addresses and eliminating them from your marketing lists. This helps you send more effective emails and improves your overall ROI. There are a variety of ways to do email validation, but the most effective way is by using an email validator checker.
A good email validator will scan a list of email addresses email validator checker to detect fake, non-existent or temporary email accounts, and it also checks for spam traps. This is vital, because bad emails can affect your reputation and impact your deliverability rates.
An email validator checks the syntax of an email address, checking that it includes a prefix and domain name that are legitimate. It will also check the MX records for the domain to ensure that the mail servers listed are correct. This will prevent you from sending emails to a non-existent server and potentially blocking your message in the recipient’s inbox.
Many email verifiers are cloud-based and can verify millions of addresses at once. They operate as online services that can be integrated with your existing marketing tools to automatically validate email addresses and eliminate invalid ones from your lists. They work as an automatic step in your data cleaning and verification process and can be used to identify spammers, fake addresses, and disposable addresses, which are all types of faulty emails that can have a serious negative effect on your deliverability rate and damage your reputation as a marketer.
Most of these services have a number of pricing options. They typically offer both a pay-as-you-go and monthly subscription model. Some have a free trial and allow you to test their services without having to use your own data. They can be purchased in bulk and can be used to verify addresses from any source including web forms, signup pages, and social media.
The best email validation tools will be affordable and easy to integrate into your workflows. Most of them have a range of pricing plans that start at $10 for 1,000 credits and go up to 1 million. They should also be easily accessible from a browser, which makes them a great option for marketers who want to keep their marketing lists clean and ensure that their messages are getting through to the right recipients.
It’s important to perform email validation before launching any marketing campaigns. Otherwise, your emails may end up in spam folders or blocked entirely, reducing the chances of them ever reaching your intended audience. This will impact your overall ROI and could lead to lost sales or other financial losses.
Performing email validation before sending your emails will help you save time and money by only spending money on legitimate leads. It’s also an effective way to maintain your email service provider’s (ESP) deliverability rates and your own sender reputation score. The last thing you want is for a major mailbox provider or ISP to blacklist your email domain, which will prevent your email from reaching the inboxes of customers and prospects.